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In AdWords campaigns, the goals are set according to your company's needs. For this, Google allows a segmentation of the campaign's target audience, thus making it more efficient. This ad will be in all digital platforms.
Here at Page1, we carefully manage your campaigns. This means measuring the results at the end of them. Google allows measurement by analyzing the amount of audience that viewed the campaign and the amount of clicks and/or hits obtained.
AdWords will provide a complete analysis of the campaign. This includes the sponsored links performance reports, giving you access to measure the traffic on your company's website, as well as showing the results of your store sales.
The search network allows your company to be found more easily, with segmented and targeted campaigns. The display search network allows your company to create campaigns that will appear on other sites, potentially bringing more customers to your website.
The Shopping option is exclusively for e-commerce. It allows your product to be visible on the Google search page when the customer tries to type a product in the search bar. Thus, you monitor the performance of your products during the entire campaign.
In this type of campaign, your company will be able to create a video that will automatically play before some video within YouTube, as well as in the ad block. Here you will have the option to target your campaigns by language, location, operating systems and others.
